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Oh three, kal aana
Updated On: 18 July, 2024 07:05 AM IST | Mumbai | Upala KBR
As Stree 2, Khel Khel Mein and Vedaa gear up for a three-way clash on I-Day, trade hopes one release will be deferred to avoid eating into each other’s business
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Shraddha Kapoor in Stree 2; John Abraham and Sharvari in Vedaa; Akshay Kumar and Taapsee Pannu front the rom-com, Khel Khel Mein
At the box office, two is a crowd, not company. So, what does that make of three films? On August 15, theatres will witness a three-way clash between Stree 2, Khel Khel Mein and Vedaa. Clashes not only eat into each film’s box-office business, but also impact the industry at large. Trade analyst Taran Adarsh says that Stree 2, Rajkummar Rao and Shraddha Kapoor’s sequel to their 2018 horror comedy, is way ahead of the competition. “Stree’s fan base has multiplied over time. So, Stree 2 will undoubtedly be people’s first choice,” he states.
Adarsh notes that a clash impacts the audience too. “They will have no movies to watch for the next three weeks. Unfortunately, all producers are firm on their release dates, and [are hoping for] high footfall as it’s a four-day weekend. Today, most producers want to cash in on the long weekends. While all three films will fight for screens and shows, Stree 2 has a big advantage as PVR-Inox is also part of its distribution. So, essentially, it will be a clash between the other two.”
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