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Sonam Kapoor on sustainable fashion: Having a product with longevity is luxury
Updated On: 30 November, 2023 12:14 PM IST | Mumbai | mid-day online correspondent
Sonam Kapoor shared her views on sustainable fashion in a statement. She said longevity of products mean luxury to her
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Sonam Kapoor. Pic/Instagram
Bollywood celebrities are emphasizing the importance of sustainable fashion and even promoting the same by implementing it in reality. From Alia Bhatt to Deepika Padukone and Janhvi Kapoor, these trendsetters have set an example for their fans to follow. Now, Indian cinema`s bonafide fashionista, Sonam Kapoor has shared her views on sustainable fashion.
In a statement, Sonam said, "To me, having a product with longevity is luxury. Back in the day, my mother and grandmother would preserve expensive saris in a mal mal (muslin) cloth, masterji (tailor) would create made-to-measure outfits, juttis (shoes) would be created to fit our feet. I’m also doing the same. So, you see, I grew up appreciating the value of personalisation and the handmade. This to me is true luxury. I consciously buy items that are made by local artisans, are vintage, and even resold.”
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