Updated On: 29 October, 2020 07:03 AM IST | Mumbai | Mohar Basu

Sonakshi Sinha
Four months ago, Sonakshi Sinha would wake up to hateful social media messages every morning. While the actor left Twitter soon after, the episode made her take stock of the larger menace of cyber harassment, leading to the genesis of Ab Bas in July. Through the campaign that is supported by Mumbai police, Mission Josh and cyber expert Ritesh Bhatia, Sinha wants to encourage netizens to initiate strict action against online bullying.
"During the lockdown, we saw a marked rise in cases of online harassment. People were idle and frustrated, which was manifesting in the form of online hate. Harassment starts with abusing, graduates to stalking, and then there are threats. With Ab Bas, the idea was to familiarise people with the legal options they have when subjected to cyberbullying. Creating awareness is necessary because school children and young people are falling prey to it," she emphasises. As part of the initiative, representatives help claimants gather evidence of social media abuse and file complaints with the concerned authorities.