Updated On: 01 May, 2023 01:57 PM IST | Mumbai | mid-day online correspondent
Aryan Khan`s luxury streetwear brand went live on April 30 with a limited edition leather jacket signed by King Khan. The website had 30 pieces of the jacket in stock and all pieces were sold out within 12 hours

Shah Rukh Khan and Aryan Khan
Aryan Khan`s luxury streetwear brand which he co-founded with Bunty Singh and Leti Blagoeva was launched on Sunday evening in India. The first collection featured 30 limited edition jackets signed by Shah Rukh Khan. Ahead of the launch of the website, Shah Rukh Khan also featured in an ad campaign for the brand along with his son Aryan Khan. The leather jacket signed by Khan was priced at Rs 2,00,555.
Hours after the website went live, all 30 of the jackets were sold out. "To those of you who got your hands on our Signature X jacket - the special package is heading your way! A special thank you to everyone who experienced issues with our payment gateways and persevered. The demand for the limited 30 pieces has been immense, despite our teething issues. Thank you for taking this ride with us!," D`YAVOL X said in an Instagram post.