Bollywood superstar Shah Rukh Khan explored Dubai's shopping-cum-entertainment hub City Walk in the quest to solve a riddle during his latest promotional campaign. In the fifth film of the campaign, Shah Rukh is seen trying to unravel clues that will lead him to a big revelation, which will be made in the sixth film of the series.

Shah Rukh describes City Walk as a place "where you get everything you need". There, he searches for a man with a white hat, who gives him another clue only after inviting the actor to his cafe. At the cafe, the chef suggests Shah Rukh the "last bite brings it all together".