Have you heard? Booking stalemate

Updated On: 20 December, 2023 02:25 AM IST | Mumbai | The Hitlist Team

Talk in the trade is that the distributors of Shah Rukh Khan’s Dunki and Prabhas’ Salaar Part 1: Ceasefire are yet to arrive at a middle ground with respect to the sharing of screens and shows in single screen cinemas across India

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A still from Salaar Part 1: Ceasefire; (right) Dunki

Talk in the trade is that the distributors of Shah Rukh Khan’s Dunki and Prabhas’ Salaar Part 1: Ceasefire are yet to arrive at a middle ground with respect to the sharing of screens and shows in single screen cinemas across India. Interestingly, several single screens haven’t been allowed to open bookings for Friday for the SRK-starrer, which releases on Thursday. Manoj Desai, executive director of G7 cineplex and Maratha Mandir cinema, has already voiced his displeasure. A veteran producer-distributor-exhibitor, on condition of anonymity, told us, “This stalemate will continue till late Wednesday.” Pointing out that it’s not right for a distributor to make unreasonable demands after reports of a film’s actor-producer seeking fair play for both releases, he said, “Eventually, this stalemate could end in a 60:40 ratio. In the southern territories, Salaar will get 60 per cent preference, while Dunki will get as much in the rest of India.” Addressing the comparison between the collections, our industry insider adds, “The numbers won’t give a clear picture because tickets are reasonably priced in south India as compared to west and north.”

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