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Seema Sajdeh all set to launch her new streetwear brand Why
Updated On: 27 June, 2023 05:06 PM IST | mumbai | mid-day online correspondent
Seema Sajdeh`s WHY is an expression of individuality
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Seema Sajdeh
Seema Sajdeh all set to launch her new streetwear brand Why - that caters to non-conformists, rebels and misfits Seema Sajdeh has been hoping to make headway into the fashion industry for a year now. It was, in fact, a popular track in the last season of her hit follow-reality show on Netflix Fabulous Lives of Bollywood Wives. And now she is all set to launch her new line.
The new line titled WHY is an expression of individuality. It fosters the courage to scrutinize, live freely, and defy conventions. Why represents a streetwear label that honors the outcasts, the nonconformists, and the revolutionaries. It forms a movement that unites them and amplifies their voices. This is the approach to communicating within the brand, about its purpose, and its cause.
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