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Rewriting box office ki katha
Updated On: 04 July, 2023 07:02 AM IST | Mumbai | Mohar Basu
Satyaprem Ki Katha busts myth that only actioners work at the BO as it earns Rs 38 crore over the opening weekend; trade cheers the rise of mid-budget films
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A still from Satyaprem Ki Katha
What’s the secret to box-office success in Bollywood? Only a tentpole action film, industry insiders would say until a few weeks ago. But the performance of Satyaprem Ki Katha tells us otherwise. In only four days, Kartik Aaryan and Kiara Advani’s romantic drama has made over Rs 38 crore. This comes close on the heels of Vicky Kaushal and Sara Ali Khan’s Zara Hatke Zara Bachke, which released on June 2 and has made over Rs 84 crore. It’s safe to say that the myth about only action films drawing audiences to theatres has been busted.
Manoj Desai, executive director of G7 Cinemas and Maratha Mandir, says that romance has been the box-office flavour in June. “The genre of romance is working at the movies. Satyaprem Ki Katha’s occupancy is between 70 and 80 per cent,” he says, adding that the underwhelming run of Adipurush in mid-June left the audiences wanting more. “People expected Adipurush to do well, but it didn’t. There is a desire to watch a movie on the big screen. In some ways, this film is making up for the deficit.”
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