Sonamarg: Terming Kashmir as the most beautiful place on the earth, Bollywood superstar Salman Khan said filmmakers were fools to shoot in Switzerland when they can get everything in the Valley.

"Kashmir is a beautiful place. I am in love with this place. We are fools that we go to Switzerland for shooting our films when we have everything here. There are so many places to explore here on films," Salman told reporters here last evening.