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Rs 6.25 crore for 27 hours!
Updated On: 10 April, 2012 08:31 AM IST | | Hiren Kotwani
This is the cost of the innovative campaign that the broadcasters have rustled up for Aamir's TV debut
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Considering the kind of benchmarks Aamir Khan has set on his film front, it seems he doesn’t want any different for his debut television show as well.
The latest is that along with the channel, they have blocked all the 2,000 slots for the broadcaster’s promos in 27 hours — from Monday 7 pm to Tuesday 10 pm — totally valued at Rs 6.25 crore. It is learnt that while this is a one-day exercise, it’s more than the money spent on any other celebrity-hosted show on any given day.
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