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Ronnie Screwvala: Building audience for a film pre-release important
Updated On: 31 October, 2018 03:09 PM IST | Mumbai | IANS
Mard Ko Dard Nahi Hota's producer Ronnie Screwvala says building an audience before a film's release is very important for its business
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Ronnie Screwvala
With Vasan Bala's Mard Ko Dard Nahi Hota garnering praise at the 20th Jio MAMI Mumbai Film Festival, producer Ronnie Screwvala says building an audience before a film's release is very important for its business.
Screwvala told IANS: "If we would have released the film directly after its world premiere at Toronto International Film Festival, it would have not created the buzz it has here at the MAMI fest. I think that building an audience for a film before its release is very important.
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