Weeks after the Delhi High Court sought Rohit Shetty Picturez' response to a plea alleging that his upcoming comedy, Simmba, infringes the trademark of a beverage company, the founder of the beer brand, Simba, has his hopes pinned on the judiciary.

In a chat with mid-day, Prabhtej Singh Bhatia says, "We have invested significant time into building the brand and have safeguarded it with proper trademark registrations and IP protection. I'm a fan of Bollywood, but I take the protection of my brand seriously. Also, [I believe in] the principle that Intellectual Property [must be safeguarded."