Filmmaker Rohit Shetty feels that his successful franchise Golmaal has become a household brand, so much so that it has become his duty to make a new film in the series every now and then.

"I feel making Golmaal has now become my duty. It's not my product anymore. It has become a household brand, and I have to just make a new 'Golmaal' film every now and then, and offer it to the audience. The characters of 'Golmaal' are simple and happy. They don't question and analyse everything. Feeling happy is good for health, and 'Golmaal' lets the audience do that," said Rohit, at an interaction with the press at a book launch in Mumbai.