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Rima Das on Village Rockstars: How will I promote it without any money?

With a month to go before the Oscar lobbying begins, director Rima Das rues lack of financial support for India's entry, Village Rockstars

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A still from Village Rockstars

A still from Village Rockstars

Rima Das is on the threshold of realising one of the biggest achievements for a filmmaker - going to the Oscars. Her Assamese film, Village Rockstars, is India's official entry to the Academy Awards 2019 in the Best Foreign Film category. Though jubilant about the honour, Das says she has a tough road ahead - with no studio backing her small-budget film, the director lacks the financial resources required to promote it in Hollywood. Das is well-aware that lobbying is crucial to ensure that her film makes it to the final five nominees vying for the golden statuette.

"I made Village Rockstars on a budget of less than Rs 30 lakh. But to make it visible in Hollywood, I need money for marketing and promotion. I need to hire a PR machinery there and have to organise screenings for critics. My friend Adil [Hussain, whose film What Will People Say is the Norwegian entry] told me I need at least Rs 5 crore. How will I promote my film without any money," questions Das.

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