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Ishqeria to release in India and China simultaneously
Updated On: 12 September, 2018 08:15 AM IST | Mumbai | Upala Kbr
Producer of Richa Chadha-starrer Ishqeria says movie was screened for exhibitors in China as it gears for simultaneous release across both nations
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A poster of Ishqeria
mid-day had previously reported that Richa Chadha and Neil Nitin Mukesh's romance drama Ishqeria was gearing up for a release, four years after the filming had concluded. Now, we hear, the film will simultaneously hit screens in India and China, making it the first Indian movie to do so.
Producer Yusuf Shaikh tells mid-day that the film has received the green light from the Censor Committee in China. A chain of distributors, we're told, watched the film yesterday to zero in on who will pick it up. "Chinese distributors are confident that good Indian content works for their audiences too. Thus, they will try to minimise delays in releases to avoid piracy. Hopefully, we will be able to release the movie in India and China on September 21. After the Censor Board gives its certificate — a procedure that takes 24 hours — the film is screened for distributors so that a call on its exhibition can be taken," he says.
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