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Ranveer Singh: Committed to carry through as their allies
Updated On: 23 September, 2021 07:48 AM IST | Mumbai | Mohar Basu
Ranveer Singh launches five music videos created for the hearing-impaired; urges govt to recognise Indian Sign Language as country’s 23rd official language
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Ranveer Singh
The birth of the record label, IncInk was prompted by Ranveer Singh’s desire to give a platform to independent musicians. As he dived deeper in the world of music, the actor soon found another urgent cause to champion — since 2019, he has been highlighting the issues faced by the Deaf community. As part of his ongoing commitment to the cause, the superstar will launch five music videos in Indian Sign Language (ISL), specially designed for them on International Day of Sign Languages today.
“If there is anything we have come to value in the past year-and-a-half, it is the power of being there for each other. My message to the youth would be to keep doing the work they are doing, while [trying to] create an inclusive space by working with the Deaf community,” says Singh. The videos include Mohabbat, Sangeet, Black, Aur karo and Vichaar, created by artistes Kaam Bhari, Spitfire and Kiss Nuka, among others. They have been interpreted and worked on by deaf signers at Hear A Million, a collective that works closely to empower them. In addition, the label’s YouTube channel will run a 12-hour digital campaign to raise awareness about their needs and struggles.
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