Rajkummar Rao, who was present at the launch of Audible.in, a dedicated service for Indians by Audible, the world's leading seller and producer of downloadable audiobooks and other spoken-word content, told IANS: "I think content is the new entertainment. People want to experience something new, be it on-screen or audio. The definition of entertainment is definitely changing and I'm glad that I get to be a part and contribute to this welcome change."

Rajkummar, along with actresses Radhika Apte and Kalki Koechlin have come together for the first time to narrate the audible adaptation of Hussain Zaidi's novel, "Mafia Queens of Mumbai".