Radio City & Mid-day Award Top OTT Talent with Hitlist OTT Awards

After a successful season 1 Radio City Indiarsquos leading radio network and Midday Mumbairsquos leading tabloid are set to launch the second edition of the Hitlist OTT Awards The most credible listener choice award recognizes and celebrates the best talent and content available to viewers on Indiarsquos OTT platformsA monthlong transparent voting process launched on 16th January 2021 carries on till 9th February where viewers will pick their favorite talent across 14 categories Radio City and Midday culminated the first edition in 2020 making it the first democratic OTT award to recognize talent across all digital platforms The event was an instant success with over 176 crore people voting for their favorite shows movies characters and writersThis yearrsquos winners will be announced on 14th February Radio City and Middayrsquos editorial teams will shortlist the nominees across 14 categories who will then be judged by an eminent jury and the public The nominees will be shortlisted across Best Series Best Actor Male Best Female for film and series both Best Ensemble cast and more Along with public voting the winners will also be shortlisted by a team of internal and external jury which includes well respected film critic and Middayrsquos entertainment editor Mayank Shekhar Indiarsquos beloved celebrity and influencer RJ Salil Acharya and some established web reviewers The activity will culminate with a grand finale on 14th February The virtual awards show will be promoted across platforms including radio print digital and OOHOver the next one month all the content Radio City will be inspired by Indiarsquos OTT content The Rag Rag Mein jingle will include a mash up of dialogues from popular web series and Radio City RJs will share interesting trivia about shows and encourage listeners to participate in contests and cast their vote The digizens can vote by logging in to the microsite wwwhitlistottawardscom available on Radio City and Middayrsquos social media channelsMr Ashit Kukian CEO Radio City said ldquoWe are excited to launch the second edition of the Hitlist OTT Awards Indiarsquos OTT platforms have for a couple of years become an integral part of our lives They provide us an escape route to an alternate universe away from the monotony of everyday life In order to celebrate this entertainment industry and the forces that work tirelessly to make it stand out we launched this award last year which we are proud to say has become one of the most credible award show to recognize talent from the OTT space It gives me immense joy to see how successful this property has become and I hope people continue to shower us with love this year as well With support from our advertisers listeners and digizens we are certain that this property will turn into a legacy I wish all the nominees good luck May the best talent winrdquoWith easy access to smartphones and cellular networks the world of OTT is evolving every day According to a report published by Dentsu Aegis Network DAN 4937 of Indiarsquos youth spend 23 hours a day watching content on an OTT platform and 6937 of millennials and GenZ prefer consuming content on an OTT platform over TVAbout Radio City Radio City a part of Music Broadcast Limited MBL is a subsidiary of Jagran Prakashan Ltd Being the first FM radio broadcaster in India and with 19 years of expertise in the radio industry Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24837 and 15237 average listenership share respectively Source RAM Data TG 12 Period Week 1 2013 to Week 49 2020 Radio City Delhi ranks 2 with a 13137 average listenership share Source RAM Data TG 12 Period Week 1 2019 to Week 49 2020Music Broadcast Limited currently has 39 stations across 12 states comprising 6237 of the countryrsquos FM population Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 Source AZ Research Report The network provides terrestrial programming along with 17 other webstations through its digital interface wwwradiocityinRadio City has spearheaded the evolution of FM radio by offering content that is unique pathbreaking and invokes city passion amongst listeners with its brand philosophy of ldquoRag Rag Mein Daude Cityrdquo The network introduced humor and the concept of agony aunt on the radio with Babber Sher and Love Guru respectively It also initiated Radio City Freedom Awards a platform to recognize independent music and provided a launchpad to budding singers with Radio City Super Singer the first singing talent hunt on RadioRadio City bagged 85 awards across national and international platforms like Golden Mikes India Radio Forum New York awards ACEF awards etc in FY 20192020 Radio City has consistently featured for the 7th time in lsquoIndiarsquos Best Companies to Work Forrsquo study conducted by Great Place to Work Institute Radio City has also been recognized in lsquoIndiarsquos Best Workplaces for Women ndash 2019rsquo and has ranked amongst the Top 75 organizations on the list In 2020 Radio City ranked 4th in lsquoBest Large Workplaces in Asiarsquo according to the GPTW surveyAbout middayMumbais homegrown newspaper midday is a 41yearold brand that is squarely focused on the city and its residents Considered the last word in local news it effortlessly straddles indepth local reportage with exclusive entertainment news and robust sports coverage Midday was the first newspaper to introduce a daily entertainment section with detailed and accurate news about the film television and web industry making Hitlist a gamechanger in daily journalism Its aroundtown section The Guide is the citys only leisure guidebook to offer free and fair coverage of all thats new and worth experiencing in the city Middays annual recognition of the best food and drink establishments to have opened in Mumbai The Guide Restaurant Awards has set a benchmark by being the top nofear nofavour FampB honour that the city hostsMidday is a subsidiary of Jagran Prakashan Ltd JPL Indias leading media and communications group with interests across print radio OOH activation mobile and digital making it one of the largest media businesses in the country