Updated On: 25 June, 2019 08:45 AM IST | Mumbai | Mohar Basu
Preity G Zinta discusses blueprint of her new venture as she joins forces with Los Angeles-based company to distribute Bollywood films in China

Preity Zinta. Picture courtesy/Preity Zinta's Instagram account
In recent years, China has steadily emerged as one of the biggest markets for Bollywood films. Noticing the potential it offers as a booming market, Preity G Zinta announced her collaboration with a Los Angeles- based company, a wholly-owned subsidiary of Chinese production and talent company, to build a film and television development fund. The company will not only develop new films for Asian markets but also provide distribution for existing Hindi titles in China.
Quiz her if the offerings will enjoy an exclusive China release or a simultaneous release in India, and Zinta explains that they will follow the model adopted by Hollywood biggies. "We intend to release films in a similar cadence as the big studio films from the West — first a domestic release, and going international shortly thereafter. Since China is such a big market, we may release certain films there first. We will announce our television and film projects before the year-end."