Just what happens to creativity when it comes to titles? From ongoing TV soaps like "Kuch Toh Log Kahenge" and "Bade Acche Lagte Hain" to the forthcoming "Na Bole Tum Na Maine Kuuch Kaha" and "Kya Hua Tera Vaada", it appears that authors expend all their energy in writing scripts and fall back on well-loved film songs for titles.

Clearly, Hindi movie songs down the ages are the easy inspiration for a host of television serials with the makers also hoping for instant connect.