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Pihu director Vinod Kapri defends film's marketing strategy
Updated On: 08 November, 2018 11:00 PM IST | Mumbai | IANS
Pihu is a movie which has a single protagonist Pihu, a two-year-old girl. A social thriller, it traces how Pihu grapples when left alone by her parents
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Pihu director Vinod Kapri
A random call with a wailing sound from a child asking for help, gets abruptly cut. And when you call back, you get the trailer of forthcoming Hindi film Pihu. While this marketing strategy did not go well with a section of people, director Vinod Kapri says the intention was only to draw attention to a movie which is offbeat and sans "stars".
Towards the end of last month, a couple of people took to social media to share details of the call, slamming it as "a horrible idea, inhuman and desperate promotion strategy", "totally disgusting", "traumatising" and "disgusting".
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