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PEN roots for content-driven cinema
Updated On: 17 August, 2018 06:33 AM IST | Mumbai | The Hitlist Team
Co-producers of Kajol-starrer Helicopter Eela, the Gada family on backing promising films
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Jayantilal Gada
While most production houses prefer to invest in commercial potboilers that are likely to rake in the moolah, producer Jayantilal Gada's PEN India Ltd is an exception. The banner, which has backed films like Kahaani (2012), Kahaani 2 (2016) and Shivaay (2016), among others, aims to support films that have promising content. Their upcoming co-production, Helicopter Eela, is another venture that speaks of their commitment to backing content-heavy cinema The film has been produced by Dhaval and Aksshay Gada, and Ajay Devgn.
"Looking at the line-up of films, including Kahaani, Rang Rasiya (2014), Lakshmi (2014) or Do Lafzon Ki Kahaani (2016), it's evident that PEN is committed to striking a balance between commercial films and those that have good content," says Gada. His elder son Dhaval adds, "Our dad always wanted us to understand his vision behind producing films. Cinema, for him, is a medium that brings about a change in society.
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