Updated On: 09 October, 2023 09:17 AM IST | Mumbai | mid-day online correspondent
Akshay Kumar had earlier stated that he has stepped down as the brand ambassador of Vimal post a backlash by netizens

Ajay Devgn, Shah Rukh Khan and Akshay Kumar in a still from the new ad
A new ad for the tobacco brand Vimal featuring Shah Rukh Khan, Akshay Kumar and Ajay Devgn has surfaced and immediately gone viral. Apart from the three superstars, the ad also features actor and ex-Bigg Boss contestant Soundarya Sharma.
The ad begins with Ajay and SRK waiting in a car on the street for Akshay Kumar. Akshay, who is listening to music on his headphones, is unaware of his friends waiting for him. Shah Rukh Khan chooses to attract Akshay`s attention by throwing a ball at his window. However, it hits the neighbour Soundarya`s window. When an angry Soundarya comes to the window, Khan quickly puts the blame on Ajay. Tired of this, Ajay takes out a packet of Vimal and consumes it. He points at Akshay` window. The aroma of the product reaches Akshay who then steps onto the window. Upon noticing his friends, he heads down and the three of them do the signature style of the brand looking at Soundarya.