Updated On: 05 October, 2019 04:08 PM IST | | Partnered Content
Nayantaara, the new fashion destination for today's woman, redefines chic with elegant collections

One of Nayantaara designs.
Nayantaara, a newly launched fashion label crafted for today's trendsetting woman, recently unveiled its website www.nayantaara.in. It aims to become a fashion destination for those who look for style, comfort, and elegance in clothing, all at one go.
Nayantaara approaches fashion by keeping the target consumer in the centre of everything it does. Commenting on the launch, Komal Khanna Shah, Founder of Nayantaara said, "Nayantaara was born from the idea of giving the contemporary woman a superior style and elegance in clothing, along with comfortable, chic fashion. The quintessential wearer of a Nayantaara creation is independent in thought, not tethered by social or cultural constraints. It could be an artist, a celebrity, a service professional or even a student.