The brand, launched by Jagatjit Industries Limited, is called IICE. The philosophy of the brand, available in two flavours - Green Apple and Orange, is &#39;As hot as ice!&#39;. <img alt="Malaika Arora Khan" src="http://images.mid-day.com/2012/sep/Malaika-Arora-Khan_3.jpg" style="width: 500px; height: 693px;" /> &quot;We look forward to growing our sales and market share quickly. We truly believe that a quality product never goes unappreciated in the market and are confident that IICE will be a brand to reckon with in the coming years,&quot; Vinod Kumar Banga, COO, Jagatjit Industries Limited, said in a statement. The initial to IICE has been encouraging, according to the company spokesperson. Its pan-India launch is expected to be completed by February. IICE is available in Delhi, Punjab, Rajasthan, Chandigarh, Chhattisgarh, Jammu and Kashmir, Haryana, Maharashtra, Odisha, Jharkhand, Assam, Meghalaya and Andhra Pradesh.u00a0

Shilpa Shetty takes a dip at Maha Kumbh

Bollywood's 'Munni' Malaika Arora Khan has been signed on to endorse a new vodka brand.

Malaika Arora Khan to endorse vodka brand

Trending Stories

Latest Photos

Latest Videos

Latest Web Stories

Mid-Day Fast

Home / Entertainment / Bollywood News / Article / Malaika Arora Khan to endorse vodka brand

Malaika Arora Khan to endorse vodka brand

Trending Stories

Latest Photos

Latest Videos

Latest Web Stories

Mid-Day Fast