Rajesh Krishnan: Director in charge of film, not of promotion

Updated On: 14 July, 2020 07:10 AM IST | Mumbai | Mohar Basu

As Lootcase eyes July 31 release on Disney+Hotstar, maker Rajesh Krishnan on how he had no idea of movies marketing strategy, including virtual presser.

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Kunal Kemmu in Lootcase

Disney+Hotstar announced that Kunal Kemmu-starrer Lootcase, one of the seven films that have been picked up by the streaming giant for digital premiere, will drop online on July 31. With this, ad filmmaker-turned-director Rajesh Krishnan's journey with his debut film reaches its culmination point. Ask him why the black comedy — which has been ready for the past two years — took so long to reach the audience, and Krishnan says, "A director makes the film, but he is not in charge of the advertising and promotions. I credit the studio for giving us 100 per cent freedom to make the film we wanted to. I would like to believe that the movie is as important to them as to me. We were shopping for a producer for long; the studio coming on board was a shot in the arm. Kunal had spoken to Vijay Singh [former CEO, Fox Star Studios] and made the film happen."

Rasika Dugal