Updated On: 02 April, 2024 12:43 PM IST | Mumbai | mid-day online correspondent
Ayushmann will request the youth of our country to step up and exercise their right to choose the next leaders of our nation in the parliament.

Ayushmann Khurrana Pic/Instagram
Bollywood actor Ayushmann Khurrana has been roped in by the Election Commission of India to urge youngsters to vote in the upcoming 2024 Lok Sabha Elections. Through this campaign, Ayushmann will request the youth of our country to step up and exercise their right to choose the next leaders of our nation in the parliament.
Santosh Ajmera, Director, of Voter Education at the Election Commission of India, New Delhi, has commended, Ayushmann for his invaluable and pro bono, support for the recent ECI campaign TVC, to address issues of urban and youth apathy in the electoral participation. He says “The film while a commentary on individual behaviour whereby, voting day is often considered as a holiday with 100s of excuses offered for not to vote, Ayushmann Khurana, gives out a beautiful message and a single reason of why one should vote. His act is highly convincing and impactful and resonates well with his followers, mostly the younger generation. ECI has tried to utilise Ayushmann’s potential and reach to inspire and mobilize youngsters towards voting, as an important democratic exercise & duty towards the future.”