Kiara Advani to star in a film that traces Lijjat Papad success story

Updated On: 04 December, 2020 08:08 AM IST | Mumbai | Mohar Basu

With Kiara Advani in the central role, Ashutosh Gowariker backs film on Mumbais seven women who founded the now multi-crore business of Lijjat Papad.

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Kiara Advani. Picture courtesy/Instagram

How does a small cottage industry, started with a capital of Rs 80, grow into a multi-crore business in six decades? While MBA students will find a valuable business management lesson there, the Lijjat Papad success story offers a bigger learning - that of self-reliance and women empowerment. Filmmaker Ashutosh Gowariker, who has a knack for bringing classic homegrown stories to the big screen, has placed his bet on the real-life narrative of how the Shri Mahila Griha Udyog Organisation came into being. Headlined by Kiara Advani, the film - tentatively titled Karram Kurram - will narrate the journey of a woman who brought together six other homemakers to create a source of income by making papads.

Ashutosh Gowariker