Updated On: 11 April, 2012 08:02 AM IST | | PTI
For the first time in his 50 years of illustrious career, veteran actor-filmmaker Kamal Haasan will take up brand endorsements
The 57-year-old has signed up with celebrity and talent sourcing and management firm Alliance Media and Entertainment Private Ltd for the purpose.u00a0
"Kamal Haasan is a truly global Indian icon -- a great actor, writer and film maker, who is immensely respected not only for his strong contribution to cinema, but also for his significant initiatives to help the underprivileged," Sunil Doshi, Founder and MD, Alliance Media & Entertainment Pvt Ltd said in a statement. Doshi said the actor has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans.