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Juggy D: I’ve restructured my entire life
Updated On: 17 July, 2023 07:12 AM IST | Mumbai | Sonia Lulla
Back with a slate of new projects, and sober for 637 days, `Dance with you` hitmaker Juggy D on reviving his approach to music-making, and catering to India
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Juggy D
In many ways, it’s safe to say that data analytics has renewed Juggy D’s interest in the Indian music market. “Via Instagram, I can see that the [major chunk] of my audience is in India,” he says candidly. “India has always given me so much love that I am grateful for. So, when I decided [to present my new music], I knew that the first place I wanted to cater to, was India,” says the London-based musician, best known to listeners in the country for his two-decade-old track with Jay Sean, called Dance with you.
If his latest endeavour with Sean, Ban ja meri, and his recent release Tere naal are testimony, the musician continues to have a fine understanding of the taste of contemporary listeners. “Music [tastes] change like fashion does, but pop music will never go out of style. Punjabi music has the ability to make you smile; it makes you want to bob your head and dance. That’s my intention — I want to get up on stage and make people dance. In the last five years, a sort of Punjabi gangster rap has become popular. And while we’ve [created] that vibe in my next song, with a west-coast feel, it is not rap. These trends come and go, but an artiste should not jump onto trends, because they can lose their identity and style. I’m fortunate that my style has been working since 2002.”
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