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Jay Sean's Bollywood tribute Nakhre sees him mimic Shah Rukh Khan
Updated On: 26 October, 2020 07:23 AM IST | Mumbai | Sonia Lulla
Jay Sean, Rishi Rich on Nakhre - their ode to Bollywood - which sees the former emulate industrys Badshah.
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Jay Sean
A significant chunk of Jay Sean's fans will refer to his creations as comfort-music. His repertoire, carefully curated over two decades, has a track for every mood. While he attracted the eyeballs of music consumers on international shores with Down, fans in India, even to this day, will turn up the volume when Nachna tere naal (2003) hits the radio. Despite catering to distinct audiences, Sean says he learnt early on that "it is not possible to please the whole world". His artistic skills, coupled with a business acumen that taught him to appropriately zero in on his target audience, has enabled him to acquire the success that he has.
"When you make music for other people, [it is important to] cater to their taste. The idea is to evolve with time, and know how to move your audience with you," he says.
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