First-time director Pushpdeep Bhardwaj, whose upcoming movie is titled Jalebi, says its story captures the nuance of the "beautiful" Delhi from an insider's point of view. On the thought behind setting the story in Delhi, Pushpdeep told IANS: "I was born and brought up in Delhi and lived for the longest before I shifted in Mumbai to have my career in film industry. So the way I know the city Delhi is way different from a touristy view. In the film Jalebi, I have offered that story of Delhi."

Being a theatre actor and director before joining the film industry, Bhardwaj did a lot of street theatre in the nooks and corners of Delhi. It lends a strong element of nostalgia. "I tried to share my view on Delhi through the eyes of my protagonist Dev. He is a Delhi guy who takes tourists to food and heritage walks to unveil the other beautiful side of Delhi. And how he cannot let himself out of the city as he holds everything of the city close to his heart," Bhardwaj said.