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'Audiences are eager for cinema experience'
Updated On: 23 November, 2020 07:06 AM IST | Mumbai | Mohar Basu
Indoo Ki Jawani director Abir Sengupta explains why the makers have chosen a big-screen December release for the Kiara Advani-starrer over the digital premiere
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Kiara Advani in Indoo Ki Jawani
There's finally a ray of hope for exhibitors who have been waiting for a new release after Suraj Pe Mangal Bhari. Kiara Advani's Indoo Ki Jawani is set to hit screens on December 11. While the makers of the comedy were considering an OTT premiere during the eight-month theatre shutdown, they took the tough call of waiting it out as a mark of support to cinemas. "We believe that audiences are looking forward to the cinema experience. In today's difficult times, we need a dose of entertainment, and a fun-filled film like Indoo Ki Jawani will cater to those who want the big-screen experience," says director Abir Sengupta, who makes his Bollywood debut with the coming-of-age comedy.
Releasing a film amid the current circumstances — when COVID-19 cases are on the rise in Delhi and curfews are being imposed in cities in Gujarat — involves significant risk. Isn't he worried that people may not step out of their houses for a film? "Honestly, it [bothers me]. Nothing is more important than human lives, and I am sure theatre owners are taking adequate measures to ensure the audience's safety. So, I hope people will step into the theatres like before."
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