Updated On: 27 October, 2020 09:05 AM IST | Mumbai | Agencies
TIARA, an acronym for trust, identify, attractive, respect and appeal, is a study which uses research data across 64 active attributes covering image, personality and human factors.

Alia Bhatt and Katrina Kaif
The Indian Institute of Human Brands (IIHB) released its TIARA Research Report on celebrities as human brands.
