India's fashion designers get booked

Updated On: 25 July, 2012 09:03 AM IST | | Ruchika Kher and Dhara Vora

The past few years have witnessed a growing keenness among the fashion industry to bare all about the buzzing profession, particularly among designers who are armed with biographies or autobiographies of late. The GUIDE explores how the written word has caught the fancy of the fashion industry and publishers alike

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Not many moons ago, fashion was not even considered a proper industry. Designers struggled to get their due and a platform to showcase their creativity. But today, things are different. More brands, increased knowledge about fashion, several platforms and an interest and curiosity about the latest collections and the names behind them, has catapulted the Indian fashion industry to newer heights.

Designer Wendell Rodricks u00a0at one of his shows.u00a0Pic Courtesy/ Rupa & CO