A week after a cancer patient urged Ajay Devgn to stop advertising tobacco products, the Bollywood actor on Tuesday said he makes a conscious effort to not promote anything that impacts the society negatively.

Nanakram, a 40-year-old cancer patient from Rajasthan, had made a public appeal to Devgn to discontinue his association with tobacco products in the interest of the society. The patient's family said that he was a fan of the actor and used the same product which the actor advertises for but now realises that tobacco has had an adverse effect on his life.
Devgn told PTI he is in touch with the fan and even contractually maintains he will not promote tobacco.