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Have you heard? Vicky Kaushal-starrer goes direct to OTT
Updated On: 17 September, 2022 09:34 AM IST | Mumbai | The Hitlist Team
Interestingly, that’s Rs 8 crore more than Vicky’s romcom co-starring Bhumi Pednekar and Kiara Advani. Sources attribute it to Laxman and producer Dinesh Vijan’s past success
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Vicky Kaushal and Sara Ali Khan
After Govinda Naam Mera, another Vicky Kaushal-starrer will skip the cinemas. The actor’s next, co-starring Sara Ali Khan, will also release directly on OTT. The yet-untitled film, helmed by Laxman Utekar, has reportedly been acquired by Netflix for about Rs 70 crore. Interestingly, that’s Rs 8 crore more than Vicky’s romcom co-starring Bhumi Pednekar and Kiara Advani. Sources attribute it to Laxman and producer Dinesh Vijan’s past success. After all, their Mimi with Kriti Sanon not only recorded huge viewership post its OTT release, but also saw the leading lady bag the Best Actor gong at several award ceremonies. For someone who has a successful track record on OTT with his production ventures, Dinesh was pleased to seal the deal. Considering that several big-ticket films have bombed in cinemas in the recent times, the filmmaker felt that an OTT release would not only eliminate the risk at the box office, but also save the cost of prints and advertising for a theatrical release. Smart move, no?
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