Updated On: 23 September, 2023 07:42 AM IST | Mumbai | The Hitlist Team
At an event, Salman Khan said Rs. 1000 crore should be the benchmark for films now

Salman Khan
Bollywood star Salman Khan said films entering the Rs 100 crore club is now a thing of the past, and going forward, movies need to aim for the “benchmark” of Rs 1,000 crore to succeed at the box office. The star, 57, was speaking at the trailer launch of the upcoming Punjabi film, Maujaan Hi Maujaan, starring Gippy Grewal. “This `100 crore mark is going to be the rock bottom now. Everything is going to be `400-600 crore plus now for the industry. Even Marathi films are doing those numbers now. Basically, people are going to the theatres once again to watch movies. I think, `100 crore [box office collection] is not going to be a very big deal. I think the benchmark should be Rs 1,000 crore for a film right now.” Khan’s last release, Kisi Ka Bhai Kisi Ki Jaan failed to perform well at the box office and was panned by fans and critics alike.
