Have you heard? New twist in the clash

Updated On: 21 December, 2023 06:58 AM IST | Mumbai | The Hitlist Team

Makers of Salaar have threatened to pull out the Prabhas-starrer from PVR-INOX multiplexes and Miraj cinemas in south territories. The multiplex chain is said to be favouring Shah Rukh Khan’s Dunki after he apparently offered them a lucrative deal on Tuesday night

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Prabhas and Shah Rukh Khan

Rumours are rife that the makers of Salaar have threatened to pull out the Prabhas-starrer from PVR-INOX multiplexes and Miraj cinemas in south territories. Reason: The multiplex chain is reportedly going back on their promise of playing fair and allocating equal number of screens and shows to Prashanth Neel’s action thriller. They are said to be favouring Shah Rukh Khan’s Dunki after he apparently offered them a lucrative deal on Tuesday night. Incidentally, this development came after single screens took a stand against opening advance bookings for Rajkumar Hirani’s directorial venture for Friday. Industry sources claim that the makers of Salaar and their distribution partners AA Films are miffed with this underhand move on the part of King Khan and the multiplex chains. “If PVR-INOX and Miraj give a raw deal to the Prabhas-Prashanth film, it will backfire on them in the long run vis-à-vis other releases from the south Indian film industry. The multiplex chains cannot bank on only Hindi and Hollywood releases in the south territories, they need our films for the business as much as they need the others,” said an insider. Last heard, talks were underway on Wednesday night to resolve the stalemate as Dunki arrives today, and Salaar releases tomorrow.

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