Updated On: 22 May, 2023 07:11 AM IST | Mumbai | The Hitlist Team
Karan Johar will be kicking off the marketing campaign of `Rocky Aur Rani Ki Prem Kahani` with the first poster unveiling on his birthday on May 25

Karan Johar, Ranveer Singh, Alia Bhatt, Dharmendra and Shabana Azmi
Karan Johar sure knows how to celebrate his special days in style. Last year on May 25, he hosted a big bash for his 50th birthday with his friends from the fraternity. This time around, he is said to unveil the first poster of his upcoming directorial venture, Rocky Aur Rani Ki Prem Kahani, kicking off the marketing campaign of the much-awaited romance musical drama. Starring Ranveer Singh, Alia Bhatt, Dharmendra, Shabana Azmi and Jaya Bachchan, KJo’s film has been in the news since its announcement. The filmmaker and his production house have planned an extensive promotional blitzkrieg that also includes on-ground activities, digital integrations and social media, to bring the movie to cinemas on July 28. Even though most filmmakers are keeping the promotions limited to a month in the aftermath of the pandemic, it looks like KJo is doubling the time span. What makes Rocky Aur Rani Ki Prem Kahani extra special is that it not only marks his 25-year-innings, but his seventh feature directorial coming after almost seven years since his last, Ae Dil Hai Mushkil (2016).
