As the seven-phase Lok Sabha elections began on Thursday, the government hinged on Shah Rukh Khan's star power to exhort the electorate to exercise their franchise in the maximum numbers.

The Press Information Bureau (PIB), the publicity arm of the Ministry of Information and Broadcasting, used stills from Shah Rukh Khan-starrer "Mohabbatein" to send out the message emphasising the importance of voting in a democracy to build a better future.