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Sooryavanshi, 83 makers are 'willing to wait for six months'
Updated On: 29 April, 2020 07:35 AM IST | Mumbai | Uma Ramasubramanian
Even as many films pursue OTT release, Sooryavanshi, 83 makers say they are 'willing to wait for six months' for a theatrical run; exhibitors hail move
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A still from 83
Should we? Should we not? That's the question on the minds of several filmmakers who are contemplating releasing their offerings directly online as a cloud of uncertainty looms large over the re-opening of cinemas. However, Reliance Entertainment has decided to wait out the lockdown period instead of pursuing a direct-to-web release for their two big-ticket movies, Akshay Kumar's Sooryavanshi and Ranveer Singh's 83.
While he understands that OTT platforms enjoy a wide reach, Shibasish Sarkar, group CEO, Reliance Entertainment, says, "Sooryavanshi and 83 have been made for the big-screen experience. We are hoping theatres will open [in the near future], and we will be able to release our films. For now, we are willing to wait for four to six months [before considering an alternate course of action]." He doesn't deny that holding off a film's release for so long poses a financial risk. "We are taking a risk in terms of our equity and return. But we believe in our films and want to see them on the big screen. Also, theatres are an important part of the entertainment eco-system."
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