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'We wanted to portray the same-sex love story in a heartwarming way'

Gauri Shinde discusses balancing humour with sensitivity as she directs Karan Johar in a commercial highlighting same-sex love.

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A screenshot of the commercial

A screenshot of the commercial

If you've stumbled upon the recent commercial for a soup brand that features Karan Johar, chances are it left you with a smile on your face. The ad, which sees Johar treating a handsome man to soup at 3 am when he turns up at his doorstep, hits the sweet spot. While the film industry is warming up to same-sex love stories, the commercial is being lauded for subtly bringing the dialogue into everyone's living room. 

Director Gauri Shinde, who helmed the ad, says the adulation coming her way has been pleasantly surprising. "We wanted it to be light-hearted, which is not a mockery of something that has had a stigma attached to it for so long. We wanted to portray the same-sex love story or coming out of the closet in the most natural yet heartwarming way. We think it is an out-of-the-box idea in the advertising space."

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