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The power of Indian craft
Updated On: 16 March, 2024 05:56 AM IST | Mumbai | Shweta Shiware
Known for being a craft purist in design circles, Gaurav Jai Gupta presented his punchiest collection yet at Lakme Fashion Week x FDCI on Thursday
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Summer 2024 collection titled, Moonrise by Gaurav Jai Gupta
Gaurav Jai Gupta, whose interest in Indian textiles is matched only by his relentless championing of craft couture, travelled to the very edge of his comfort zone for his Summer 2024 show to give us more fashion, but also functionality. “As designers we tend to carry a lot of baggage in terms of ideas, processes, strengths, etc., from our past collections and get stuck with a specific vocabulary. I started this collection thinking, what is the future of Indian textiles on the global stage?” Gupta said at a post-show interview with mid-day.
Titled Moonrise, Thursday night’s show at Lakme Fashion Week x FDCI was based around an exaggerated shape, signalling brand ambition with modern updates on Indian staples like churidars, sarees and tunics. Here, Gupta was interested in shadowing the shape of the body rather than cinching it, with necklines wide enough to fall off the shoulders, waists floating, hemlines flaring out at knee level. But it was the shoulders and sleeves that sat haughtily wide and long as it hung from a spirit level; that slightly otherworldly, slightly pampered ability to be deeply conscious and tailored. “I am at a point where I want to get the fashion language right and not be scared to cut [tailor],” he added.
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