Ashna Gupta Kalra, who started her own brand in 2012 after studying fashion in the UK and honing her skills as an intern for various international brands and designers, recently launched her flagship store Ash Haute Couture at Juhu. The young designer reveals why flowers play a key role in her creations.

Excerpts from the interview:

Q. You launched your brand in 2012 and had quite a profitable online presence. What prompted you to set up a physical store after three years?
A. We launched our label in Los Angeles in 2012 and marketed it for the US market. Thanks to that, we built a good customer base in India and it has increased since then. The success of my online venture encouraged us to open a store. We had received a lot of requests from my clients for a more personalised service, which was possible only through a retail outlet.


Ashna Gupta Kalra