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Everyone wants a piece of the big pie
Updated On: 03 November, 2021 07:13 AM IST | Mumbai | Upala KBR
While single screens witness strong response to Sooryavanshi, leading multiplex chains have yet to open advance booking; trade says exhibitors negotiating with makers over revenue-sharin
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The Akshay Kumar-starrer is slated to release on November 5
There is palpable excitement at single-screen cinemas as the owners count the hours to Sooryavanshi`s release. With their business having nose-dived during the past 18 months, the exhibitors are counting on the Akshay Kumar-starrer to help them bounce back. However, the scene is starkly different at multiplexes across the country, including Inox, PVR Cinemas and Cinepolis, which have yet to open the advance booking for the Diwali offering. mid-day has learnt that the exhibitors and makers are negotiating the revenue-sharing ratio of the film`s first and second-week collections.
When the Rohit Shetty film was slated to release in March 2020, the two parties had agreed to the standard revenue-sharing ratio, where producers get 52 per cent of the first-week collections. “During the pandemic, Reliance Entertainment waited for 19 months, supporting the cinemas. One good turn deserves another. They are not wrong in asking for 60-40 revenue-sharing in the first week, and 55-45 in the following week,” says Komal Nahta.
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