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Ekta Kapoor shares why her content is doing well in rural India
Updated On: 28 May, 2019 08:11 AM IST | | mid-day online correspondent
The leading name in the industry, Ekta started her career as a producer from a very young age along with her mother and there were a lot of questions which were asked to Ekta regarding the same, each time
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Ekta Kapoor
Content queen, Ekta Kapoor who has spread her wings with a diverse range of genres across screens shares why her content is doing well in rural India.
Speaking about the same Ekta Kapoor shares, "There's no secret sauce I think there is nothing like rural market, I think there is an India there is a very exposed India and there is not very exposed India and you are giving them a taste of what they will find aspirational like its very simple, I keep a lot of lights, a lot of gold, a lot of red, a lot of tradition, a lot of drama, because that appeals to mass India. I may not watch it but I have that much respect, and if it does work then you slowly come to know your audience through your job."
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