The film, headlined by Ranveer Singh, chronicled the story of the rise of a rapper from Dharavi. "Gully Boy" emerged as one of the most critically-acclaimed films of the season and has helped put the spotlight on the hip-hop culture, which was hitherto ignored.

DIVINE says, thanks to the film, the artistes aren't "alien anymore" and are now in the mainstream, with hip-hop reaching all corners of the country. "The movie was a great push for us but we should not be dependent on the movie anymore. We should do our own thing. A mainstream movie came about us and now everybody knows about this scene in Mumbai.