De De Pyaar De starring Ajay Devgn, Tabu and Rakul Preet Singh hit the theatres on May 17, 2019. The film is a romantic comedy and earned Rs 10.41 cr on day 1 at the box office. The film started on a good note, considering that it has a competition with Karan Johar's Student of The Year 2, helmed by Punit Malhotra. Student of The Year 2 features Tiger Shroff, Tara Sutaria and Ananya Panday.

Trade analyst Taran Adarsh took to his Twitter account and wrote: "#DeDePyaarDe picked up towards evening after a dull start... Occupancy was higher in evening/night shows... Strong reports should ensure a turnaround on Day 2 and 3... Fri âÂu00c2u0082¹ 10.41 cr [incl Thu previews]. India biz. [sic]"