Updated On: 12 August, 2021 12:19 PM IST | Mumbai | Mohar Basu
Photographer Dabboo Ratnani discusses how Vidya Balan has issued a no-Photoshop, no-retouching policy for shoots as she takes a hard stand against the industry’s unrealistic beauty standards

Vidya Balan
More than her movies, brave as they are, the Hindi film industry will perhaps be grateful to Vidya Balan for something bigger — changing the narrative about women in an otherwise male-dominated Bollywood. In her 16-year career, she has shunned the rules of the game to chart her success story. So, it is only fitting that Balan has again taken the lead to rewrite the rules when it comes to the glamour industry. She has issued a strict policy that her pictures will not be subjected to Photoshop, touch-ups or filters.
In the past three months, the actor shot for three magazine covers, where she categorically instructed that her images would not be slimmed down to meet the industry’s unrealistic beauty standards. Celebrated photographer Dabboo Ratnani, who shot with her two weeks ago, says, “I try to achieve the best lighting on the set itself, thus relying as little as possible on the post-treatment of pictures. [Doing so is] all the more important with Vidya because she doesn’t like her images to be re-touched. She is comfortable in her own skin, and doesn’t want to be made slimmer for pictures. During magazine shoots, she tells the editorial team that the photos should only be colour-corrected and shared, without any retouching.” The ace lensman says that post-treatment is restricted to the background. “Say, if the flooring or the leaves in the background need colour correction, we do that. We don’t retouch her image.”